Is this the future of how academic publications will be evaluated in the future?

http://article-level-metrics.plos.org/

A technical solution powered by open access and spontaneous collaborative efforts, which reduces the focus from the containing journal/proceedings down to the more important thing: the article itself. Could this approach even remove the need for a journal in the first place?

More discussion here: http://blogs.bmj.com/bmj/2009/11/02/richard-smith-the-beginning-of-the-end-for-impact-factors-and-journals/